Did you know?

The number of people who fish each year is nearly double the 16 million who visit Orlando’s Disney World, the world’s number one resort? Source: The Congressional Sportsmen’s Foundation: Hunting & Fishing: Bright Stars of the American Economy (2007)

Visit us at ICAST & MAATS in Booth 1956

For more information contact Jeff Sedor, Customer Relations Representative, at
703-778-5158.

Participation is one of the most critical issues facing the boating and sportfishing industries and RBFF has developed successful programs to address the issue and get people out on the water:

  • TakeMeFishing.org, the premiere destination Web site for boaters and anglers to learn, plan and equip for a day on the water, has more than 3 million active visitors looking for your products.

    • Leverage the exciting national Take Me Fishing™ campaign and award-winning Web site to reach new customers and meet your marketing goals.

    • Accessible and engaging for newcomers and for avids
    • Rich content and links to local information in all 50 states
    • Fishington – the Fishing and Boating Capital of the Internet – has more than 30,000 members
    • Direct mail marketing to lapsed boaters and anglers, increasing fishing license sales, boat registration renewals and driving Web referrals
  • Anglers’ Legacy, RBFF’s innovative mentoring program, has recruited more than 150,000 “Ambassadors” who introduce someone new people to fishing and boating each year.

    • Anglers’ Legacy Ambassadors:

    • Introduce 4.4 people to fishing on average each year
    • Purchase approximately $140 in fishing tackle and equipment
    • Purchase approximately $153 in boating supplies and accessories

    At 150,000 strong, the program may have already contributed $38 million for the sportfishing and boating industries.

    RBFF offers valuable partnership marketing solutions that can help you reach new customers and achieve your marketing goals.