Anglers' Legacy
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Are you loyal to your brand?
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- TakeMeFishing says:
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Posted on: December 16th, 2009
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- Aaron McAlexander says:
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Posted on: December 17th, 2009
Style, dependability, and getting the most for my money. I would say that my gear consists of a variety of brands. Each brand I use is used for a specific purpose. I currently use NGAGE outfitters gear (available to the public in February!!!), Abu Garcia, Shimano, Kistler, and Lamiglas.
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A November 2009 survey revealed more than half of anglers and hunters base their purchasing decisions on brand loyalty.
According to HunterSurvey.com and AnglerSurvey.com, conducted by Southwick Associates, 53.8 percent of hunters and 51.6 percent of anglers agreed they prefer continuing their use of the same, quality brands.
Also, nearly 53 percent of anglers and 50 percent of hunters agreed they rely on the advice and opinions of other experienced sportsmen and women.
What motivates you to buy?