When making marketing, education and outreach decisions, RBFF recommends using primary and secondary research to inform your efforts.
RBFF commissions primary research and compiles secondary research related to recreational boating and fishing and aquatic resource stewardship and works to identify other sources of information in an effort to inform our stakeholders' decision making processes.
In order to better understand recreational boating and fishing and aquatic resource stewardship, RBFF works with a variety of market research and consulting firms. Below are the final reports for a number of market research studies commissioned by RBFF.
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September 2011 |
Fishing License Sales Index (3rd Quarter 2011)
Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association. |
Final Study (PDF, 193.26kb) |
August 2011 |
The Special Report on Fishing & Boating
Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. This third annual report was expanded to look at the fishing “churn” rate, potential for new fishing participants and the use of technology. |
Final Study (PDF, 2.7MB) |
July 2011 |
Fishing License Sales Index (2nd Quarter 2011)
Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association. |
Final Study (PDF, 2.7MB) |
June 2011 |
Hispanic Segment Analysis
Conducted by SMARI on behalf of RBFF, is an in-depth analysis of the Hispanic market segment to understand their behavior and assess their potential as a target audience. |
Final Study (PDF, 2.7MB) |
March 2011 |
Niche Segment Analysis
Conducted by SMARI on behalf of RBFF, explores attitudes and behavior among specific potential niche markets - including women, seniors and ethnic groups - using existing segmentation data. |
Final Study (PDF, 2.7MB) |
February 2011 |
Market Segmentation Research
Conducted by SMARI on behalf of RBFF, identifies key markets for growth in boating and fishing and explores the attitudes and motivations of current participants, factors that influence participation and barriers to participation. |
Final Study (PDF, 1.7MB) |
January 2011 |
Fishing License Sales Index (Year End 2010)
Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association. |
Final Study (PDF, 1.7MB) |
October 2010 |
Fishing License Sales Index (3rd Quarter 2010)
Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association. . |
Final Study (PDF, 1.7MB) |
September 2010 |
Quantitative Study of Consumer Attitudes
Conducted by RBFF and BrandSpark International, reveals key insights into consumers' attitudes about boating purchases. |
Final Study (PDF, 1.7MB) |
August 2010 |
Addendum to the 2010 Special Report on Fishing & Boating |
Addendum (PDF, 775KB) |
July 2010 |
Fishing License Sales Index (2nd Quarter 2010)
Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association. |
Final Results (PDF, 1.5MB) |
July 2010 |
Boating & Fishing Social Media Audit
Conducted by RBFF and Magnet 360, shows how anglers and boaters use social media. |
Final Results (PDF, 1.5MB) |
July 2010 |
The Special Report on Fishing & Boating
Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. |
Final Study (PDF, 2MB) |
April 2010 |
Fishing License Sales Index (1st Quarter 2010)
Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association. |
Final Results (PDF, 1.5MB) |
February 2010 |
A Survey of Lapsed Anglers
Provides RBFF and state fish and wildlife agencies participating in the 2009 Lapsed Angler Direct Mail Marketing Program with information to guide the development of future marketing efforts. It provides insights about why lapsed anglers fish, the factors that motivate their decisions to buy fishing licenses, issues that might prompt them to fish more often, and incentives that might sway their license buying decisions. |
Final Results (PDF, 788KB) |
July 2009 |
The Special Report on Fishing & Boating
A partnership project of the Recreational Boating & Fishing Foundation and The Outdoor Foundation, is a first-of-its-kind publication that provides valuable demographic information and key insights into the participation patterns of the fishing and boating community. |
Final Study (PDF, 826KB) |
August 2008 |
The Oregon Market Research
Provides RBFF and the Oregon State Marine Board (OSMB) with a better understanding of why the state’s boat registrations have declined over the last 10 years. It helps prepare the state for a marketing program to increase boat registration renewals. |
Executive Summary (PDF, 30KB) |
April 2007 |
The Boating and Fishing Relationship Market Research
Provides a better understanding of the directional relationship between recreational boating and fishing. That is, how does recreational fishing lead to boating and how does recreational boating lead to fishing? The project includes two phases of market research: Phase 1 is Qualitative Focus Groups and Phase 2 is a Quantitative Survey. Included in the link below are the reports for both Phase 1 Qualitative Focus Groups and Phase 2 Quantitative Survey. |
National Survey Final Report (PDF, 186KB)
Quick Facts (PDF, 138KB)
Focus Group Final Report (PDF, 224KB)
PowerPoint Presentation (PDF, 2.1MB)
Final Survey (PDF, 48KB) |
June 2006 |
The Stewardship Market Research
Provides insight into the relationship between recreational boating and fishing and aquatic resource stewardship behaviors. It helps stakeholders understand how to chart a path that enables an angler or boater to engage in aquatic resource stewardship. |
Stewardship Market Research Final Report (PDF, 6.1MB)
Stewardship Report Highlights (PDF, 432KB)
Final Stewardship Survey (PDF, 302KB)
Stewardship Literature Review (PDF, 114KB) |
