RBFF Program Evaluations
RBFF uses research to evaluate its program offerings and product effectiveness, and to drive strategic planning. Below are the final evaluation reports for several RBFF programs and products.
Take Me Fishing |
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October 2010 |
2010 Take Me Fishing Website Effectiveness Topline Findings |
Executive Summary (PDF, 356KB) |
October 2010 |
2010 Take Me Fishing Advertising Campaign Evaluation |
Evalution Report (PDF, 1.37MB) |
December 2009 |
2009 Take Me Fishing Advertising Campaign Evaluation |
Evaluation Report (PDF, 971KB) |
October 2008 |
2008 Take Me Fishing Advertising Campaign Evaluation |
Executive Summary (PDF, 356KB) |
September 2006 |
2006 Take Me Fishing Advertising Campaign Evaluation Final Report |
Evaluation Report (PDF, 4.9MB) |
July 2005 |
2005 National Advertising Campaign Results |
Evaluation Report (PDF, 3.3MB) |
Anglers' Legacy |
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October 2011 |
2011 Anglers' Legacy Ambassador Survey |
Evaluation Report (PDF, 356KB) |
October 2010 |
Anglers' Legacy Ambassador Survey 2010 |
Summary Report (PDF, 117KB) |
October 2009 |
Anglers' Legacy Ambassador Survey 2009 |
Summary Report (PDF, 439KB) |
October 2008 |
Anglers' Legacy Ambassador Survey 2008 |
Summary Report (PDF, 113KB) |
State Agency Collaboration |
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October 2011 |
2011 Ohio Lapsed Boat Registration Pilot Program |
Evaluation Report (PDF, 1.53MB) |
June 2011 |
2011 State Learnings Report |
Evaluation Report (PDF, 1.60MB) |
June 2011 |
2011 State of the States Report |
Evaluation Report (PDF, 1.20MB) |
2009 |
Oregon Boat Registration Pilot Program |
Evaluation Report (PDF, 725KB) |
2008 |
Wisconsin Direct Mail Marketing Program |
Evaluation Report (PDF, 163KB) |
2008 |
Louisiana Direct Mail Marketing Program |
Evaluation Report (PDF, 242KB) |
2008 |
Colorado Direct Mail Marketing Program |
Evaluation Report (PDF, 263KB) |
2008 |
Alabama Direct Mail Marketing Program |
Evaluation Report (PDF, 229KB) |
October 2007 |
MN Marketing Program |
Executive Summary (PDF, 29KB) |
June 2007 |
A Summary of Key Learnings from State Marketing Programs |
Summary Report (PDF, 117KB) |
April 2007 |
An Evaluation of the 2006 Iowa DNR Marketing Program |
Evaluation Report (PDF, 280KB) |
April 2007 |
An Evaluation of the Idaho Department of Fish & Game's 2006 Angler Recruitment and Retention Program |
Evaluation Report (PDF, 355KB) |
March 2007 |
An Evaluation of the 2006 Michigan Coupon Book Program |
Evaluation Report (PDF, 1.53MB) |
March 2006 |
An Evaluation of the Idaho Department of Fish & Game's 2005 Angler Recruitment and Retention Program |
Evaluation Report (PDF, 195KB) |
March 2006 |
An Evaluation of the 2005 Iowa Department of Natural Resources Marketing Program |
Evaluation Report (PDF, 361KB) |
March 2006 |
An Evaluation of the Southeast Michigan Discount Card Program Pilot Project |
Evaluation Report (PDF, 170KB) |
Other |
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2006 |
National Recreation and Parks Association |
2006 Fishing and Boating Final Summary Report (PDF, 269KB) |
October 2004 |
National Fishing and Boating Education Grant Initiative |
2003-2004 Evaluation Survey Results (PDF, 760KB) |
The views and conclusions contained in these documents are those of the authors and should not be interpreted as representing the opinions or policies of the U.S. Government. Mention of trade names or commercial products does not constitute their endorsement by the U.S. Government.
