Take Me Fishing
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October 2012
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2012 Take Me Fishing Website Effectiveness Topline Findings
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Executive Summary (PDF, 1.16MB)
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October 2012
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2012 Take Me Fishing Integrated Marketing Campaign Study
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Evalution Report (PDF, 2.57MB)
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October 2010
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2010 Take Me Fishing Website Effectiveness Topline Findings
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Executive Summary (PDF, 356KB)
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October 2010
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2010 Take Me Fishing Advertising Campaign Evaluation
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Evalution Report (PDF, 1.37MB)
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December 2009
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2009 Take Me Fishing Advertising Campaign Evaluation
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Evaluation Report (PDF, 971KB)
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October 2008
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2008 Take Me Fishing Advertising Campaign Evaluation
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Executive Summary (PDF, 356KB)
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September 2006
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2006 Take Me Fishing Advertising Campaign Evaluation Final Report
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Evaluation Report (PDF, 4.9MB)
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July 2005
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2005 National Advertising Campaign Results
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Evaluation Report (PDF, 3.3MB)
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State Agency Collaboration
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October 2011
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2011 Ohio Lapsed Boat Registration Pilot Program
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Evaluation Report (PDF, 1.53MB)
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June 2011
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2011 State Learnings Report
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Evaluation Report (PDF, 1.60MB)
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June 2011
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2011 State of the States Report
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Evaluation Report (PDF, 1.20MB)
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2009
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Oregon Boat Registration Pilot Program
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Evaluation Report (PDF, 725KB)
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2008
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Wisconsin Direct Mail Marketing Program
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Evaluation Report (PDF, 163KB)
Executive Summary (PDF, 22KB)
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2008
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Louisiana Direct Mail Marketing Program
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Evaluation Report (PDF, 242KB)
Executive Summary (PDF, 22KB)
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2008
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Colorado Direct Mail Marketing Program
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Evaluation Report (PDF, 263KB)
Executive Summary (PDF, 15KB)
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2008
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Alabama Direct Mail Marketing Program
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Evaluation Report (PDF, 229KB)
Executive Summary (PDF, 21KB)
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October 2007
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MN Marketing Program
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Executive Summary (PDF, 29KB)
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June 2007
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A Summary of Key Learnings from State Marketing Programs
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Summary Report (PDF, 117KB)
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April 2007
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An Evaluation of the 2006 Iowa DNR Marketing Program
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Evaluation Report (PDF, 280KB)
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April 2007
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An Evaluation of the Idaho Department of Fish & Game's 2006 Angler Recruitment and Retention Program
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Evaluation Report (PDF, 355KB)
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March 2007
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An Evaluation of the 2006 Michigan Coupon Book Program
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Evaluation Report (PDF, 1.53MB)
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March 2006
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An Evaluation of the Idaho Department of Fish & Game's 2005 Angler Recruitment and Retention Program
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Evaluation Report (PDF, 195KB)
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March 2006
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An Evaluation of the 2005 Iowa Department of Natural Resources Marketing Program
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Evaluation Report (PDF, 361KB)
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March 2006
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An Evaluation of the Southeast Michigan Discount Card Program Pilot Project
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Evaluation Report (PDF, 170KB)
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Other
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2006
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National Recreation and Parks Association
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2006 Fishing and Boating Final Summary Report (PDF, 269KB)
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October 2004
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National Fishing and Boating Education Grant Initiative
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2003-2004 Evaluation Survey Results (PDF, 760KB)
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