RBFF Aims for 60 Million Anglers in 60 Months

WHAT IS 60 IN 60?

RBFF is working to increase participation in the sport from the current 49 million anglers to 60 million anglers in 60 months. This initiative, coined “60 in 60” by RBFF, provides an aspirational goal that should work to inspire others in the industry to do their part to help realize this goal.

To provide support to the industry and the states in achieving 60 in 60, RBFF has also launched a recruitment, retention and reactivation (R3) initiative. State agencies are being motivated to create their own R3 solutions, and we are supporting the industry in recruiting, retaining and reactivating new consumer groups, both to achieve 60 in 60 and to sustain a robust customer base.


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