RBFF Aims for 60 Million Anglers in 60 Months

WHY 60 IN 60?

It’s no secret that our industry is facing an incredible challenge. Current participation trends show younger, more diverse audiences are reluctant to take up fishing and boating, all while older white males are aging out of the sport. To address this challenge head-on, the Recreational Boating & Fishing Foundation (RBFF) has embarked on a grand effort to grow participation to 60 million anglers in 60 months.

With the start of its new fiscal year on April 1, 2016, RBFF has begun work on a plan to achieve ‘60 in 60’ wherein we’re acting as a catalyst for change. We have now released our Angler R3 Recommendations to define, develop and lead the fishing and boating community in implementing effective angler Recruitment, Retention and Reactivation (R3) efforts.

These Angler R3 Recommendations allow state agencies, nongovernment organizations and industry stakeholders to assess their current angler R3 efforts and address gaps to improve the effectiveness of their work. Implementing these effective R3 methods will lead to a more unified industry and greater angler and boater participation.

RBFF knows reaching 60 in 60 will not be possible without the help of our state partners, That’s why we worked with Southwick Associates to develop state-by-state goals that help better visualize how the 60 in 60 goal will be attained.


The 60 in 60 Toolkit contains everything you need to help your organization increase participation in recreational fishing including:

  • Information on why 60 in 60 is important to the future of fishing and boating
  • The key messages of 60 in 60 for inclusion in stakeholder communications
  • Comprehensive tools for state agencies and industry stakeholders to help us reach 60 in 60
  • What RBFF is doing now to reach 60 in 60
  • State-by-state fishing license goals that outline the path to reaching 60 in 60
  • Frequently asked questions and more



We all benefit from 60 in 60! Increases in participation mean:

  • More customers for your business
  • More fishing license and boat registration purchases
  • Increased tackle and equipment sales
  • More funds for states to protect our aquatic natural resources and the wildlife they sustain through fish stocking, habitat management, fish surveys and research, boat ramp management and more.

Please share with us your successful recruitment, retention and reactivation efforts so we can share them with the fishing and boating community at large. To receive the very latest ’60 in 60’ news and information, sign up for our monthly e-newsletter, NewsWaves.

Recently, national agencies and members of the fishing and boating industry joined forces, signing a memorandum of understanding (MOU) that calls for the development and expansion of cooperation among participating parties in an effort to reach 60 in 60. See the MOU here.

*Based on U.S. Fish & Wildlife Service (USFWS) certified data.
**Based on figures from ASA Sportfishing in America Report.
***Based on figures from NMMA 2014 Statistical Abstract and NMMA 2012 Recreational Boating Economic Study.