Fishing is easier and more affordable than you think!

According to the 2014 Special Report on Fishing, nearly a third of participants in the sport said that having easier and more affordable access to fishing equipment would motivate them to get out on the water. And therefore, South Bend® teamed up with Take Me Fishing™ and Vamos A Pescar™ to get newcomers on the water fishing and boating. With an accessible and easy-to-use fishing tackle, educational how-to information, and local resources offering a simple way to get involved, we hope to spread the excitement around the sport!

The co-branded refill kits from South Bend’s Ready2Fish product line are available in special displays in over 1,000 Walmart® retail stores across the U.S. and you can check the Infographics below to learn more about the 1, 2, 3 steps to get into fishing. Now you have no excuses to get out on the water! Get your fishing license today.


Fishing is easy and more affordable than you think!

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Bruna Carincotte

Bruna Carincotte

Bruna Carincotte brings to RBFF an extensive International experience in marketing, communications and public relations.  Originally from Brazil, and fluent in Portuguese, Spanish and English, Bruna has 13 years of experience in communications, with relevant project management skills developed in Latin America, Europe and North America.
Bruna now oversees public relations and social media strategies, as well as content development for RBFF’s social media channels and it’s Take Me Fishing™ | Vamos a Pescar™ brand campaigns.