RECREATIONAL BOATING LEADERSHIP COUNCIL NEW MARKETS TASK FORCE VIDEOS
The Recreational Boating Leadership Council (RBLC) developed a series of educational videos with the help of RBFF and other sponsors. These videos are part of RBLC’s New Markets Task Force and focus on businesses who are successfully engaging and selling to diverse markets.
WEST MARINE MARKETS TO MULTICULTURAL AUDIENCES
This educational module outlines West Marine's initiative to integrate multicultural audiences into its brand marketing activities. Learn how West Marine accomplished this and what it has meant for their business.
FREEDOM BOAT CLUB ENGAGES THE HISPANIC AUDIENCE
Being in one of the hottest Hispanic markets in the United States, Freedom Boat Club developed a Hispanic marketing initiative for its Southwest Florida locations. Learn how dedicated staff, a strategic marketing plan, multiple community events and partnerships, PR and media programs are helping Freedom Boat Club bring in new customers in the Hispanic audience.
PRINCE WILLIAM MARINA WELCOMES DIVERSE CULTURES
Prince William Marina, located in the multicultural melting pot of the Washington, DC area has successfully brought in customers of varying ethnic groups and backgrounds. Find out how the company included many diverse audiences into its customer base.
M & P MERCURY MARKETS TO THE ASIAN AUDIENCE
M & P Mercury's initiative to market to, engage and sell to the Asian audience helped the organization expand. Learn how M & P hired key personnel and worked to understand the nuances of this market segment to drive revenue.
TUI MARINE AND THE MOORINGS NORTH AMERICA REACH OUT TO EMERGING AUDIENCES
TUI Marine and The Moorings North America's reached out to nontraditional audiences in an effort to introduce new markets to the sailing lifestyle. Find out how the organization utilized outreach programs and events to engage African-American, Hispanic and LGBTQ communities.