How to Get Involved

State and industry partnership is critical to reaching 60 in 60. With just some incremental improvements to the current recruitment, retention and reactivation rates, we can reach the goal!

RBFF created a 60 in 60 toolkit to help its state and industry stakeholders get involved. Download the full toolkit here, or visit the RBFF online Resource Center to access the individual resources listed below:

• *NEW* Fishing License & Boat Registration In-Store QR Scan Sheet
• Fishing License & Boat Registration Website Plugin.
• 30 downloadable tips for implementing R3 tactics in your business, agency or organization.
• Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation (R3) Efforts
• Research
• Marketing Materials
• Direct Mail & Email Marketing Toolkit to Reactivate Lapsed Anglers
• First-Time License Buyers Retention Email Campaign Toolkit
• Webinars and Workshops
• Event Planning and Education
• Hispanic Toolkit
• Case Studies
• Grant Opportunities:
  • George H.W. Bush Vamos A Pescar^TM Education Fund
  • State R3 Program Grants

The American Sportfishing Association has also created 60 in 60 resources specifically for the fishing industry. Those resources, which include a 60 in 60 overview presentation, along with tips for how to donate fishing equipment most effectively, are available at www.asafishing.org/60in60.

Read the latest RBFF press releases about 60 in 60 and sign up for RBFF updates (monthly, daily or real-time) in our Newsroom.