The Recreational Boating & Fishing Foundation (RBFF) is a national, non-profit organization that is leading the drive – in partnership with industry and government, and through its brands Take Me Fishing and Vamos A Pescar – to increase participation in recreational boating and fishing, thereby helping to conserve and restore our country’s aquatic natural resources.

Recent News

New Study: Take Me Fishing™ Influence at All-Time High

A new study or RBFF’s Take Me Fishing campaign has found logo awareness is at an all-time high, up 9% since 2014.


For a detailed look at RBFF’s projects and accomplishments during the 2015 fiscal year, please view RBFF’s 2015 Annual Report. The report highlights milestones reached by RBFF’s boating and fishing initiatives, covers our industry and state agency partnerships and looks ahead to RBFF’s goals in the coming year.