In an initiative designed to help state agencies optimize their marketing strategies and tactics, RBFF has taken the content most requested by our state agency partners and developed webinars to address these topics. Please join us as we discuss new ways to connect with your constituents and please refer back to this page to review past webinars.
Upcoming Webinar: Let’s Encourage Consumers to “Get Their Fish On”! (5/1/18)
Participation in fishing and boating is increasing, and more women are becoming boaters and anglers every day, but only 19% of women think an angler looks like them! RBFF is committed to changing this mindset in 2018 with a targeted marketing campaign focused on women, in addition to continuing to target our core multicultural family outdoors audience.
RBFF’s “Telepathy” Public Service Announcement (PSA) is going gangbusters! Our latest PSA has aired so much that it is in the top 1% of all PSAs tracked by Nielsen Media Research! This spot has 50 versions customized for each state to assist in getting the conservation message out on the local level.
Join us Tuesday, May 1 at 2:00 PM Eastern to learn more about our marketing efforts this season, including our current PSA, and how YOU benefit from it all! Rachel Piacenza, Marketing Director, and Rachel Auslander, Senior Manager of Strategic Partnerships will share:
- Exciting details on our new women’s initiative
- Details on our continued Disney Alliance, including Disney Media components, and a special fishing segment to be featured on Jimmy Kimmel Live!
- How our modified media campaign will focus on action, and provide a sense of belonging
- Details on the important message behind the Telepathy PSA
- Suggestions on pitching your own or RBFF’s state specific PSA
- How you can utilize the Telepathy PSA in your state
Please contact Joanne Martonik with any questions.
Learn from State Successes Presentation (2/22/18)
Listen in on this webinar about three state agencies recent successes. These presenters shared a sample of innovative ideas that are increasing participation in fishing and boating in their state. They discussed:
- Targeted Marketing Strategy for WA Fishing Derby by Shannon Haywood, Outreach Coordinator, Washington Department of Fish & Wildlife
- Increasing Email Collection to Improve Communications with Carly Montez, Marketing Programs Manager, Texas Parks & Wildlife
- Strategic Retail Partnering for R3 Success presented by Chris Willard, R3 Coordinator, Oregon Department of Fish & Wildlife
Learn from State Successes Presentation with Audio
Learn from State Successes Presentation PDF
The Power of Website Analytics (9/20/17)
Do you know how consumers found your website? Or what they do when they get there? Web analytics can help!
Maria Knight, RBFF’s Director of Online Strategy & Operations, and Rachel Factor, Analytics Manager at Brandt Information Services presented on why web analytics are important, crucial information that can be gleaned from analytics, how to use analytics to make your site more effective, and examples of states that are currently utilizing analytics to improve their license sales.
The Power of Website Analytics Presentation with audio
The Power of Website Analytics Presentation PDF
Piloting Your PSA and Steering Your National Fishing and Boating Week Promotions (5/23/17)
National Fishing and Boating Week is just ahead! Do you have a public service announcement (PSA) to pitch during this time? Listen to this webinar on best practices of pitching media to your local stations, led by our PSA vendor, TV Access. Additionally, you’ll hear promotion ideas for NFBW and all about how RBFF has created a new PSA this year and even have a version ready for your state to download and use!
This webinar covered details on RBFF’s 2017 national media campaign, promotion ideas for National Fishing and Boating Week, overview of state-specific PSAs to promote fishing license purchases, TV Access’ dashboard for tracking PSA distribution and airings, pitching your own PSA best practices and helpful templates to use to reach out to local TV/Radio stations.
Piloting Your PSA and Steering Your National Fishing and Boating Week Promotions Presentation with audio
Piloting Your PSA and Steering Your National Fishing and Boating Week Promotions Presentation PDF
Effective Outreach to the Hispanic Community (4/20/17)
Changing demographics throughout the country bring a great opportunity for the fishing and boating communities to engage with Hispanics. Targeting the Hispanic community needs to be an organization-wide commitment and implemented at the local level.
Listen to this webinar presented by Gerry Loredo, Lopez Negrete Communications, and Ed Cantú, Tippit & Moo Advertising as they share ways to ensure your messaging is reaching this important audience and provide insights on how to successfully engage the key Hispanic demographic. They will cover why Hispanic participation in fishing is important, barriers Hispanics face to participation and ways to overcome, top best practices for outreach, how kids and teens act as key drivers for their parents’ choice in activities and immediate next steps and actions to take right now.
Effective Outreach to the Hispanic Community Presentation with audio
Effective Outreach to the Hispanic Community Presentation PDF
Recommendations for Effective Angler R3 Efforts (2/22/17)
Reaching 60 million anglers in 60 months is a lofty goal but we can reach this goal by all working together to recruit, retain and reactivate (R3) anglers and boaters. Increases in participation mean more fishing license and boat registration purchases, more customers for our industry partners and more funds for state conservation efforts.
Listen to this webinar as Matt Dunfee, Programs Manager at the Wildlife Management Institute and thought leader in R3 programs discusses the AREA-RBFF R3 Project, accomplishments, the Seven Recommendations for Effective Angler R3 Efforts and next steps in the project.
Recommendations for Effective Angler R3 Efforts Presentation with audio
Recommendations for Effective Angler R3 Efforts Presentation PDF
Improving Digital Engagement (8/10/16)
Knowing who to target through email marketing is an important aspect of communicating with anglers and boaters. It’s imperative to continue communications to keep these audiences engaged with current opportunities in your state.
Listen as GovDelivery gives best practices from peer organizations, how-to info and public sector benchmarking information. Georgia Wildlife Resources Division also shares details and results from their recent retention and reactivation email campaigns.
Improving Digital Engagement Presentation with audio
Improving Digital Engagement Presentation PDF
Leveraging RBFF's 2016 National Media Plan Webinar (5/10/16)
In addition to working with state agencies to increase national participation in fishing and boating, you may be aware that RBFF also implements annual national media campaigns to leverage our Take Me Fishing™ and Vamos A Pescar™ brands, as well as leverages relationships with various partners to increase participation. You’ll hear how your state agency can utilize and piggy back off some of these efforts to engage more consumers including the Disney alliance, #FirstCatch, outreach to the Hispanic community and much more.
Leveraging RBFF’s 216 National Media Plan Presentation with audio
Leveraging RBFF’s 216 National Media Plan Presentation PDF
RBFF Reaching the Hispanic Community (3/28/16)
Changing demographics throughout the country have provided a great opportunity for the fishing and boating industry to engage with Hispanics. Targeting the Hispanic community needs to be an organization-wide commitment and implemented at the local level. Listen to RBFF’s Hispanic marketing agency, Lopez Negrete Communications, the South Carolina Department of Natural Resources (SCDNR) and Freedom Boat Club as they share insights on how to successfully reach and engage the Hispanic audience. We hope you will learn from these three groups and gain insights to successfully reach the Hispanic community in your area.
RBFF Reaching the Hispanic Community Presentation with audio
RBFF Reaching the Hispanic Community Presentation PDF
RBFF Discover Boating – Hands on Skills Training Series (3/2/16)
Boat owners need to feel confident, capable and safe while out on the water, and are more likely to get into the sport if they have the opportunity to get behind the helm and learn proper skills. Listen to Tom Knighten, of our partner, Discover Boating, as he discusses their “Hands on Skills Training” (HOST) program; a unique on-water, educational experience for both new and seasoned boaters. HOST is an effective vehicle to increase participation in skills training programs and to create meaningful collaboration between industry stakeholders, state agencies and the boating safety community.
RBFF Discover Boating – Hands on Skills Training Series Presentation with audio
RBFF Discover Boating – Hands on Skills Training Series Presentation PDF
RBFF Leveraging Social Media Tools and Trends (11/12/15)
Social media is a key element of successful marketing and communications plans in today’s world. With ever-evolving trends and best practices, it can be tough to keep your audience engaged and involved. Learn new strategies to drive engagement and connect with followers from the Social@Ogilvy team and RBFF’s social media manager. You’ll hear tips to build your social media presence, how to keep up with social media trends and resources to help you manage your social media outreach.
RBFF Leveraging Social Media Tools and Trends Webinar Presentation PDF
RBFF Resources to Engage Consumers (8/11/15)
With limited time and resources, it can be hard to continuously engage with consumers. That’s where simple and easy-to-share content comes in handy. RBFF has a variety of resources that can make it easier for state agencies to communicate with consumers. Learn about all of the resources RBFF offers including how-to videos, a Photo Library, newsletters, social media posts, blogs and much more!
RBFF’s Resources to Engage Consumers Webinar Presentation PDF
RBFF Vamos A Pescar™ Campaign State Market Expansion Webinar (5/7/15)
This webinar, presented to representatives from California, Florida, Illinois, New York and Texas, was hosted by RBFF’s Hispanic market advertising firm, Lopez Negrete Communications. Listen in as they provide an update on the Hispanic market and share RBFF’s Vamos A Pescar™ campaign plans for radio, digital and social media advertising in these states.
RBFF’s 2015 Vamos A Pescar™ State Expansion Webinar Presentation PDF
RBFF’s 2015 National Media Plan and First Catch Campaign (3/19/15)
Take a first look at RBFF’s 2015 National Media Plan in this 1-hour presentation for state agencies. RBFF and representatives from its general market advertising agency, Colle+McVoy, cover details of the media plan, including overall campaign timing and media channels. Learn about RBFF’s exciting new hashtag promotion #FirstCatch and how you can utilize the hashtag and other resources to promote boating and fishing in your state.
RBFF’s 2015 National Media Plan Webinar Presentation PDF
RBFF Hispanic Marketing Strategies (2/5/15)
Listen in on this presentation as RBFF and Lopez Negrete Communications, RBFF’s Hispanic marketing agency provide strategies, insights and tools to help you engage the Hispanic audience in boating and fishing. Research findings on this important audience and updates on RBFF’s Vamos A Pescar™ campaign are also covered.
RBFF Hispanic Marketing Strategies Webinar Presentation PDF
RBFF Search Engine Optimization (SEO) Webinar Presentation (11/6/14)
This one-hour presentation provides an insightful and actionable look at Search Engine Optimization (SEO). RBFF's SEO and analytics agency, Blast Analytics & Marketing, walks you through why SEO is important, how it can help you and ways to measure performance. The presentation includes SEO tips and resources, and how you can get started today.
Search Engine Optimization Webinar Presentation PDF
RBFF Hispanic Campaign Webinar Presentation (4/24/2014)
Learn all about RBFF's new Hispanic campaign in this webinar presentation. Components of the campaign, including the VamosAPescar.org microsite, communications plans and goals, targeted advertising and Spanish-language resources available to all stakeholders are covered. RBFF President and CEO, Frank Peterson also shares research on the Hispanic audience and why this is an important group to engage in fishing and boating.
Hispanic Campaign Webinar Presentation PDF
RBFF State Marketing Programs Webinar Presentation (1/17/2014)
Learn more about RBFF's State Marketing Programs through this webinar. Covered topics focused on RBFF's marketing initiatives and resources that are available for state agencies to utilize, including our print campaign, PSAs, social media and other useful content as well as our Fishing License and Boat Registration Marketing Programs. Historical trends and details on the 2014 programs are covered.
State Marketing Programs Webinar Presentation PDF
Social Media Marketing Webinar Presentation (11/14/2013)
Listen to this one-hour webinar led by RBFF’s Communications Manager, Elizabeth Bender and Senior Manager of State Initiatives, Rachel Piacenza to gain valuable insight on all aspects of social media. Key takeaways include tips for building your social media strategy – defining goals and setting measurable objectives – in addition to business examples and ideas for generating engaging content.
Social Media Marketing Webinar Presentation PDF
Mobile Marketing Webinar Presentation (8/28/2013)
In our second installment in the webinar series, Maria Knight, RBFF's Director of Online Strategies, discusses various ways to engage customers through mobile marketing. The presentation ranges from current trends to commonly used tactics and how to get started.
Mobile Marketing Webinar Presentation PDF
Email Marketing Strategies Webinar Presentation (6/12/2013)
This email marketing presentation, specifically geared towards state agencies, shares email marketing strategies to effectively communicate your fishing and boating opportunities. Additionally included are tips on customer engagement and email design.
Email Marketing Strategies Presentation PDF