Second Catch for Stakeholders

Women who fish have significantly greater grit, confidence and self-esteem than women who don’t. But research tells us girls stop fishing at a 10% higher rate than boys, and often feel excluded from fishing and boating trips.

This summer, let’s encourage girls and women to get back on the water so they can continue building their confidence through adolescence and beyond with RBFF’s Second Catch campaign - an extension of the Find Your Best Self on the Water Campaign led by Take Me Fishing™.

We invite you to share the Second Catch message showing one girl’s journey back to the water. The animated Second Catch campaign videos show the heartwarming journey of a father and daughter whose shared love for fishing drifts apart—only to be rekindled years later when the daughter’s passion brings them back on the water.

Second Catch campaign assets include:

• Embeddable videos
• Three co-brandable videos
• Social media assets
• Campaign still images
• Suggested email copy to send to your constituents to inspire them to get back on the water

Just in time for Father’s Day, Take Me Fishing™ will launch the campaign on June 5th and we’ll send you information to download the creative on June 6th. The campaign and associated assets can be used throughout the fishing and boating season.

You won’t want to miss out on sharing this heartwarming story via your social channels and other outlets. By utilizing these assets, you can help reach and connect with your audiences and encourage them to take someone else fishing.

Stay tuned for more information in June!