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RBFF’s Get On Board Campaign Wins 2022 National Boating Industry Safety Award

RBFF’s Get On Board Campaign Wins 2022 National Boating Industry Safety Award

The integrated marketing campaign features safe boating content and consistent life jacket use

Get On Board, the consumer marketing campaign from the Recreational Boating & Fishing Foundation’s Take Me Fishing™ brand and its long-time agency partner Colle McVoy, recently won a National Boating Industry Safety Awards in the category of Top Marine Marketing and Boating Safety Outreach Award. The awards from the Sea Tow Foundation in conjunction with their Boating Safety Advisory Council recognize efforts to promote safety on the water within the boating industry.


The year-round, fully integrated marketing campaign encouraged Americans to get on the water and experience the joys and wellness benefits of recreational boating and fishing. The campaign’s imagery included proper life jacket usage, and educational content including blogs, social media posts and videos on Take Me Fishing’s YouTube channel promoted responsible boating practice. From July 2021 through June 2022, the campaign drove nearly 400,000 views to TakeMeFishing.org boating safety pages. Original creative on a joint PSA video was also produced in partnership with Discover Boating, powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas.


“As we encourage Americans to join us on the water, it’s essential to highlight the importance of safety practices,” said Rachel Piacenza, RBFF’s Director of Marketing. “We’re honored that the Sea Tow Foundation has recognized RBFF’s efforts to promote safe boating participation to new and experienced anglers and boaters alike."


The award was initially set to be presented at the Soundings Trade Only Most Innovative Company Awards at IBEX 2022 in Tampa, Florida before Hurricane Ian forced its cancellation.


For more information about the National Boating Industry Safety Awards and the Sea Tow Foundation’s Boating Safety Advisory Council, visit https://www.boatingsafety.com/.


RBFF is a nonprofit organization whose mission is to increase recreational angling and boating participation, thereby protecting and restoring the nation's aquatic natural resources. RBFF's 60 in 60 effort strives to attract 60 million anglers to the sport by the end of 2021. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to build awareness of boating, fishing, and conservation and educate people about the benefits of participation.


The campaign websites feature how-to-videos and an interactive state-by-state map that allows visitors to find local boating and fishing spots, helping boaters and anglers of all ages and experience levels learn, plan, and equip for a successful day on the water.


RBFF also offers its industry stakeholders many tools including a Fishing License & Boat Registration Plugin to connect their customers with the information they need in just one click, as well as an embeddable Places to Fish & Boat Map to help their customers discover places to fish and boat near them.



Colle McVoy is a full-service creative agency that leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage. We bring this approach to a diverse collection of client partners, including 3M, AccuWeather, AGCO, Associated Bank, Blu Dot, Burnett Dairy, Capital One, Children’s Health, CHS, Cub Cadet, Deluxe Corporation, Elanco, Florida’s Natural, Goodyear, Houston White, Jackson Hole Travel & Tourism, Medtronic, Northern Tool + Equipment, Perdue, the Recreational Boating & Fishing Foundation, Target, UnitedHealth Group, U.S. Bank, Vermont Creamery, Whirlpool, Yelloh (formerly Schwan’s Home Delivery) and Zoetis, among others. Headquartered in Minneapolis, Colle McVoy has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit collemcvoy.com or follow us on LinkedIn, FacebookTwitter and Instagram.



The Sea Tow Foundation – a 501(c)(3) nonprofit organization – was started in 2007 by Captain Joe Frohnhoefer, founder of Sea Tow Services International, after he witnessed too many preventable accidents and fatalities on the water. Through its flagship programs which include the Life Jacket Loaner Program, Sober Skipper Campaign, and the National Boating Industry Safety Awards, the Sea Tow Foundation strives towards its vision of a world where boaters are safe and responsible.

To learn more, visit boatingsafety.com.

For further information: Bruna Carincotte, bcarincotte@rbff.org, 202-743-9894