The Face of Fishing & Boating is Changing

2020 was an extraordinary year for boating and fishing, with millions of new participants getting out on the water.  This shift has resulted in younger and urban audiences seeking out activities outdoors that are close to home. Identifying New Anglers & Boaters and Determining Tactics for Retention is a comprehensive study of America’s newcomers to the water and how the face of outdoor recreation is changing.

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