Fishing and Boating Research

To better understand recreational boating and fishing and aquatic resource stewardship, RBFF works with a variety of market research and consulting firms. Below are the final reports for a number of market research studies commissioned by RBFF.

AUGUST 2017

2016 Recreational Boating Participation Study
The study, prepared by QSA Research & Analytics and released by the National Marine Manufacturers Association (NMMA), RBFF and Discover Boating, assessed the total number of boaters in the United States. Also included in the study are profiles of key audiences and participation trends.

Email Stephanie Vatalaro for the Final Report

JULY 2017

2017 Special Report on Fishing
Detailed information and trends on fishing participation by gender, age, ethnicity, income, education and geographic region. The report is conducted by RBFF and the Outdoor Foundation.

Final Report
Infographic

November 2016

Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation (R3) Efforts
Prepared by the Wildlife Management Institute (WMI) and Bob Byrne Consulting, this document is a work product of the partnership between the Aquatic Resources Education Association (AREA) and RBFF. Developed with the support and contributions of the Angler R3 State Agency Working Group, this document provides recommendations and strategic tools to enable state agencies, nongovernment organizations and industry to improve the effectiveness of angler recruitment, retention and reactivation (R3) efforts nationally.

Final Report

OCTOBER 2016

RBFF-GA New Angler Retention Pilot Program
Prepared by Southwick Associates, this report presents the results of a pilot program conducted by RBFF and the Georgia Wildlife Resources Division to assess the effect of email communication on the retention of first-time fishing license buyers.

Final Report

July 2016

2016 Special Report on Fishing
Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region.

Final Report

Infographic

March 2016

Highlights of Angler Recruitment, Retention and Reactivation (R3) Literature
Prepared by Bob Byrne Consulting for RBFF and the Aquatic Resources Education Association (AREA), this review summarizes recent literature on angler recruitment, retention and reactivation (R3), including angler numbers, behaviors, churn rates, trends, motivations, barriers, potential marketing strategies and other issues that may affect R3 efforts. This literature review is part of a larger RBFF-AREA partnership project, with the Wildlife Management Institute (WMI), to develop angler R3 guidelines to provide a framework for industrywide angler R3 programs.

Final Report

FEBRUARY 2016

RBFF/CAHSS Conservation Study
Produced by RBFF and the Council to Advance Hunting and the Shooting Sports (CAHSS) and conducted by Colle + McVoy and Carbonview Research, this study reveals detailed information on anglers’, boaters’, hunters’ and recreational shooters’ current awareness of the connection between conservation and licenses. This first-time study surveyed a total of 1540 respondents (788 anglers and boaters; 752 hunters and shooting sport participants) and benchmarked participants’ awareness of conservation, knowledge of how licenses and excise taxes fund conservation, and messages that targeted audience groups are most likely to respond to.

Final Report

July 2015

RBFF Retail Customer Experience Assessment: Fly Fishing
Conducted by RBFF , AFFTA and Market Viewpoint, LLC., RBFF Retail Customer Experience Assessment: Fly Fishing is an in-depth report examining the current fishing and boating retail consumer shopping experience. The report contains mystery shopper experiences and includes results and opportunities from various demographic and skill-level segments. This is a follow-up to the initial analysis of the fly-fishing retail experience.

Final Report

Infographic

July 2015

2015 Special Report on Fishing
Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region.

Final Report

Infographic

August 2014

RBFF Retail Customer Experience Assessment
Conducted by RBFF and Market Viewpoint, LLC., RBFF Retail Customer Experience Assessment is an in-depth report examining the current fishing and boating retail consumer shopping experience. The report contains mystery shopper experiences and includes results and opportunities from various demographic and skill-level segments.

Final Report

July 2014

2014 Special Report on Fishing
Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region.

Final Report

May 2014

2014 Insights into First-Time Fishing License Buyers Report
Conducted by Southwick Associates on behalf of RBFF, this survey analysis presents findings regarding first-time fishing license buyers’ motivations for fishing, and their expectations and preferences regarding their fishing experiences.

Final Report

November 2013

2013 First-Time Fishing License Buyers Focus Group Report
Conducted by Responsive Management on behalf of RBFF, the focus group research examined the motivations, interests and expectations of first-time fishing license buyers.

Final Report

August 2013

2013 First-Time Anglers Analysis National Summary Report
Conducted by Southwick Associates on behalf of RBFF, identifies and characterizes the differences between first-time anglers and repeat anglers to provide insights that can inform efforts to retain anglers.

Final Report

June 2013

The Special Report on Fishing & Boating
Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. This fifth annual report gathered information potential new fishing participants, boating participation and contains information on Hispanic participants.

Final Report

March 2013

RBFF Online Fishing License Assessment: 2012
Conducted by RBFF and prepared by Southwick Associates, RBFF's Online Fishing License Assessment: 2012 is an in-depth report examining the current non-resident online fishing license purchase process. A white paper summarizing the findings, The Connected Angler: Six Ways to Improve Anglers' Online License Purchase, is also available and includes an assessment of the current state license purchasing processes online, shareable consumer-friendly best practices and prevalent problems, and specific recommendations for widespread implementation.

Final Report
White Paper

June 2012

The Special Report on Fishing & Boating
Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. This fourth annual report gathered information on the fishing “churn” rate, potential new fishing participants and boating participation.

Final Study

August 2011

The Special Report on Fishing & Boating
Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. This third annual report was expanded to look at the fishing "churn" rate, potential for new fishing participants and the use of technology.

Final Study

March 2011

Niche Segment Analysis
Conducted by SMARI on behalf of RBFF, explores attitudes and behavior among specific potential niche markets - including women, seniors and ethnic groups - using existing segmentation data.

Final Study

February 2011

Market Segmentation Research
Conducted by SMARI on behalf of RBFF, identifies key markets for growth in boating and fishing and explores the attitudes and motivations of current participants, factors that influence participation and barriers to participation.

Final Study