2016 State Marketing Workshop

December 2016 State Marketing Workshop
Charting the Course for Future Success

The 2016 State Marketing Workshop in Atlanta, GA on December 13-15 was the largest to date with 150 participants from 47 states, RBFF and its partners and sponsors. It was great to have everyone gathered to discussing Charting the Course for Future Success and sharing new ways recruitment, retention, and reactivation (R3) strategies can lead to 60 million participants in 60 months.

Presentations from the Workshop can be found below. Please contact Joanne Martonik with any questions.

December 13-15

Agenda

Program Book

December 13

Increasing Participation – 60 Million Anglers in 60 Months
Frank Peterson, President & CEO, RBFF

December 14

How Georgia Retained New Anglers and Increased State Revenue
Jenifer Wisniewski, Marketing & Communications Manager, GA Wildlife Resources Division

Michigan’s Simplified License Structure and Successes
William Moritz, Deputy Director, MI Department of Natural Resources

Arizona’s Website Portal Successes
Rachel Gottlieb, Customer Service & Sales Branch Chief, AZ Game & Fish Department
Doug Cummings, Information Systems Branch Chief, AZ Game & Fish Department

Using Email to Drive Revenue and Reactivate Lapsed Anglers

• Introduction
  Joanne Martonik, Marketing Program Manager, RBFF
• GovDelivery – Reactivating Lapsed Anglers
  Natalie Fedie, Vice President of Client Success, Implementation & Training, GovDelivery
• NY License Renewal Efforts
  Greg Kozlowski, Fisheries Outreach Unit Leader, NY State Department of Environmental Conservation
• Reactivating Lapsed Anglers
  Jenifer Wisniewski, Marketing & Communications Manager, GA Wildlife Resources Division

AREA-RBFF R3 Project: The Latest News about R3
Matt Dunfee, Programs Manager, Wildlife Management Institute

December 15

How to Increase Engagement from the Hispanic Community

• Hispanic Marketing Initiatives Update
  Ed Cantú, Director of Marketing Services, Tippit & Moo, Lopez Negrete Communications
• Vamos A Pescar™ Update
  Frank Peterson, President & CEO, RBFF

What’s New: George H.W. Bush Vamos A Pescar™ Education Fund
Stephanie Hussey, State R3 Program Director, RBFF

Successes from RBFF’s State Innovative R3 Program Grants

• Introduction
  Stephanie Hussey, State R3 Program Director, RBFF
• Iowa Digital Media Campaign and Tourism Partnership
  Julie Tack, Communications Specialist, IA Department of Natural Resources
• Nebraska’s Fishing Recruitment Program
  Larry Pape, Education Specialist, NE Game and Parks Commission

We’re Here to Help: RBFF Resources Available
Rachel Piacenza, Marketing Director, RBFF