Privacy Policy


The Take Me Fishing service and network are operated by the Recreational Boating & Fishing Foundation (RBFF) and its corporate affiliates.


Policy last revised: May 18, 2021

The Recreational Boating and Fishing Foundation (“RBFF”, "us", "we") is a 501(c)(3) public charity with a mission to increase participation in recreational fishing and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF values and respects your privacy. This policy (“Privacy Policy” or “Policy”) describes our practices in connection with the information we collect from visitors to our Web site or our donors or supporters (“the User”, “you”) through (“Web site(s)”) and through offline interactions that we may have with you.


Please read this Policy carefully. By using RBFF’s Web site(s), the User consents to the use and collection of Personal Information in the manner described in this Policy. If the User does not agree to all the information contained in this Policy, the User should not use the Web site(s) or other RBFF resources.


RBFF and its service providers may collect online or offline certain Personal Information from you, by necessity, when you register to use the Service including but not limited to: your name, mailing address, email address and phone number profile picture, social media ID, and similar contact information and credit card or other payment information (“Personal Information”).

 We will also collect Personal Information from you when you request additional information from us or when you use areas of RBFF's Web sites in which Users voluntarily provide content submissions or suggestions or otherwise participate in interactive online activities, including but not limited to participation in our online surveys, contests, sweepstakes and pledge activities.


RBFF and its service providers automatically collects some non-personal information when a guest visits its Web site(s). This includes information generated by the User’s web browser. This information may include the internet domain used to access the Web site(s), internet protocol (IP) address of the computer being used, browser software and the operating system being used, date and time the User accessed the Web site(s), and internet address used to link to RBFF’s Web site(s) (“Other Information”).


RBFF collects and uses the Personal Information you provide for the specific purposes for which you provide it, such as processing your on-line inquiries and forms, sending you information you have requested, and allowing you to participate in activities or provide content submissions or suggestions. We also collect and use information to notify you about our new and existing content, events, products, or services, to inform you about RBFF, its activities, programs, and missions, and to solicit your support of RBFF. If you do not wish to receive additional information about RBFF and its programs, send an email to to have your information removed from our database for these purposes.

We also may share your information (including for compensation) with aligned organizations and with our business and other partners who may contact you about their organizations and their products, services, and special offers that may be of interest to you. If you do not wish to have your information shared with RBFF partners, including aligned organizations and businesses, send an email to to have your information removed from our database for these purposes.

RBFF may provide a variety of promotions, sweepstakes and other services on the Web site(s), some of which may be provided in conjunction with a partner company. In order to provide such cobranded promotions, sweepstakes and services to you, it may be necessary for us to share your Personal Information with our partner companies. If you do not want your data to be shared with the partner company, please do not use the service or participate in the sweepstakes or promotion.

RBFF may also share your Personal Information with third party service providers to whom we outsource certain administrative and other functions, including third party providers of billing services, third party shipping companies, e-mail distribution outsourcers and market analysis vendors.

In order for us to enhance our ability to tailor the Web site(s) to an individual's preference, we may share and receive information about the purchasing habits of our users with third party market analysis vendors, to create a personalized user profile.

Aggregate information on our users' demographics, interests, and behavior, including that obtained using Google Analytics, may be compiled, analyzed and shared with our business partners, vendors, advertisers, advertising networks and other affiliates.

We may also disclose our users' Personal Information in special cases when we have reason to believe that disclosing such information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with RBFF's rights or property, other users of RBFF's Web sites, or anyone else that could be harmed by such activities. We may also disclose your Personal Information when we believe in good faith that the law requires it or for administrative and other purposes that we deem necessary to maintain, service, and improve RBFF's Web sites.

We use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. In some instances, we combine Other Information with Personal Information (such as combining your name with your location). If we do, we will treat the combined information as Personal Information as long as it is combined.


In addition to the disclosures permitted by this Privacy Policy, RBFF may disclose Personal Information if RBFF has a good-faith belief that doing so is required by a subpoena or other judicial or administrative order or otherwise required by law. Additionally, RBFF may disclose Personal Information where RBFF, in good faith, deems it appropriate or necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) the rights or property of RBFF, any individual, or the general public; maintain and protect the security and integrity of RBFF’s services or infrastructure; protect RBFF and RBFF’s services from fraudulent, abusive, or unlawful uses; investigate and defend RBFF against third-party claims or allegations; or assist government enforcement agencies.


We may send you newsletters and other materials from time to time containing information that we think may be of interest to you. If you later decide you do not wish to receive any further marketing materials, send an email to to opt-out of receiving future mailings. Please be aware that we may contact you for administrative purposes, to notify you about important changes to the Web site(s) or to respond to your inquiries, even if you unsubscribe from our mail list.


Using a tool called Google Analytics, we may also collect information on an aggregate basis regarding your user activities on RBFF's Web sites, including but not limited to information regarding purchases you made and the navigation paths taken. Google Analytics also allows us to collect user population information, demographic information, general interests, affinities, traffic patterns and other information about the online activities of the users across our Web sites.

Like most other commercial Web sites, RBFF uses "cookies" (such as the Google Analytics cookie) on its Web sites. Cookies are unique identifiers that are transferred to your device to enable our systems to recognize your device and to provide features that allow us to more effectively improve and tailor RBFF's Web sites and outreach efforts. The use of cookies such as the Google Analytics cookie enables us to obtain information about your use of RBFF's Web sites, such as whether you have visited RBFF's Web sites more than once, the pages viewed and how you found us. These methods allow us to analyze trends in aggregate across RBFF's Web sites such as which of our Web pages are most popular and to track visitor behavior on RBFF's Web sites. We also use this information to resolve server problems and to administer RBFF's Web sites. Generally, we use this information for internal analysis and do not associate this information with any other personally identifiable information that you may have provided us.

Cookies make Web-surfing easier for you too by saving your passwords, purchases, and preferences while you are on RBFF's Web sites. Advertising networks that serve ads on RBFF's Web sites may also use their own cookies. In some cases, we may also track or collect information about your use of RBFF's Web sites with pixel tags, the numeric address assigned to the computer you are using (your IP address) or by the URLs that you come from or leave to.

Most Web browsers automatically accept cookies, but you can usually change your browser settings to prevent it. The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the Web site of its manufacturer. In addition, if you would like to prevent your data from being used by RBFF through Google Analytics, you can opt-out, download and install the Google Analytics Opt-Out Browser Add-on here: Because cookies allow you to take advantage of certain features of RBFF's Web site(s)s, we recommend that you leave them turned on.


If you would like to review, update or correct the Personal Information you have provided to us, send an email with your request to


RBFF does not collect or store credit card or other payment information. RBFF will use a thirdparty payment service to process payments made through the Web site(s). If the User wishes to make a payment through the Web site(s), the User’s Personal Information will be collected by such third party and will be subject to the third party’s privacy policy, rather than this Privacy Policy. RBFF has no control over, and is not responsible for, this third party’s collection, use and disclosure of the User’s Personal Information.


Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure by RBFF of information RBFF collects from or about you. This Web site(s) may contain links to other sites and we may engage third party advertisers, suppliers or other service providers, each of which may adhere to their own privacy customs and policies. RBFF does not control the content or privacy policies of such sites or the privacy policies of such third parties. RBFF accepts no responsibility or liability for privacy or other issues related to the collection or use of your information by such other sites or third parties. We encourage you to be aware when you leave RBFF's Web site and to read the privacy statements of each site you visit.


We will not knowingly collect, use or disclose Personal Information from anyone under the age of 18. The Web site is not available to or intended for use by users under the age of 18 except as permitted by the Terms of Use. If it comes to our attention that Personal Information of anyone under the age of 18 has been collected, used or disclosed via the Web site(s) or the Service, we will immediately delete such information and prevent its subsequent use. Please contact us at if you believe we are in possession of Personal Information of someone under the age of 18.


We may modify the Privacy Policy at any time by updating this Web page. Please check back to this area of RBFF's Web site to look for changes in the Privacy Policy so that you are always aware of what information we collect, how we use that information and under what circumstances we disclose the information to third parties. Any modifications made to the Privacy Policy will automatically become effective thirty (30) days after posting and your continued use of RBFF's Web sites following these changes will constitute your consent to the Privacy Policy, as changed. If at any point we decide to use Personal Information in a manner different from what our Privacy Policy stated at the time the information was collected, we will send you an e-mail notification and you may opt-out of having that information used in the different manner by sending us an email at indicating that you do not wish information collected by RBFF prior to the change to be used in the manner described in the Privacy Policy, as changed.


We share your concern over the safety and security of your Personal Information on the Internet and have implemented procedures to promote the safety and security of the information we collect online. We use industry standard efforts (such as secure socket layers, where appropriate) to safeguard the confidentiality of your Personal Information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure and we cannot ensure that all of your private communications and other Personal Information will never be disclosed in ways not otherwise described in this Privacy Policy. Personal Information from Users is stored and processed on servers in the United States. Users in the European Union should be aware that their data will be transferred to the United States and that the European Commission has not found United States law to adequately protect the rights of data subjects. RBFF is operated and controlled from the United States, does not offer goods or services outside of the United States, and does not intentionally monitor the behavior of any person outside of the United States.


If you are a California resident and have provided Personal Information to us, you are entitled by California law to request information regarding certain categories of Personal Information we share with third parties for their direct marketing purposes. Your request should be submitted to: Vice President of Finance and Administration, Recreational Boating and Fishing Foundation, 500 Montgomery St., Suite 300, Alexandria, VA 22314. Within 30 days of receiving such a request, we will provide a response listing the categories of Personal Information disclosed to third parties, along with the names and addresses of those third parties, for their own direct marketing purposes during the previous year. This request may be made no more than once per calendar year, and we reserve our right not to respond to requests submitted to addresses other than the address specified herein.


Questions or suggestions should be directed to