Hispanic Market Research

As part of RBFF's initiative to engage the Hispanic market, we are constantly monitoring and researching this audience and have made all of our research available for free to all stakeholders.

MARCH 2015

Engaging the Hispanic Audience in Recreational Fishing and Boating
The Recreational Boating & Fishing Foundation (RBFF) announced insights from major brands and marketing experts and key steps to engage the Hispanic audience.

February 2015

RBFF Hispanics and Boating Research - Path to Purchase
Conducted by RBFF in conjunction with Cultural Edge

Final Report

Infographic

October 2014

RBFF Quantitative Research Findings Hispanics and Boating
Conducted by RBFF in conjunction with Cultural Edge

Final Report

June 2013

Engaging the Hispanic Audience: Insights to Actions
Conducted by Lopez Negrete on behalf of RBFF.

Final Report

June 2011

Hispanic Segment Analysis
Conducted by SMARI on behalf of RBFF, is an in-depth analysis of the Hispanic market segment to understand their behavior and assess their potential as a target audience.

Final Study

March 2011

Niche Segment Analysis
Conducted by SMARI on behalf of RBFF, explores attitudes and behavior among specific potential niche markets - including women, seniors and ethnic groups - using existing segmentation data.

Final Study

February 2011

Market Segmentation Research
Conducted by SMARI on behalf of RBFF, identifies key markets for growth in boating and fishing and explores the attitudes and motivations of current participants, factors that influence participation and barriers to participation.

Final Study