March 2015
Engaging the Hispanic Audience in Recreational Fishing and Boating
The Recreational Boating & Fishing Foundation (RBFF) announced insights from major brands and marketing experts and key steps to engage the Hispanic audience.
February 2015
RBFF Hispanics and Boating Research - Path to Purchase
Conducted by RBFF in conjunction with Cultural Edge
October 2014
RBFF Quantitative Research Findings Hispanics and Boating
Conducted by RBFF in conjunction with Cultural Edge
June 2013
Engaging the Hispanic Audience: Insights to Actions
Conducted by Lopez Negrete on behalf of RBFF.
June 2011
Hispanic Segment Analysis
Conducted by SMARI on behalf of RBFF, is an in-depth analysis of the Hispanic market segment to understand their behavior and assess their potential as a target audience.
March 2011
Niche Segment Analysis
Conducted by SMARI on behalf of RBFF, explores attitudes and behavior among specific potential niche markets - including women, seniors and ethnic groups - using existing segmentation data.
February 2011
Market Segmentation Research
Conducted by SMARI on behalf of RBFF, identifies key markets for growth in boating and fishing and explores the attitudes and motivations of current participants, factors that influence participation and barriers to participation.
