Hispanic Toolkit

RBFF uses marketing, outreach and education strategies to grow Hispanic participation in boating and fishing. A variety of tools are offered to stakeholders to help them focus more strategically and effectively on Hispanic boater and angler recruitment, retention and reactivation (R3) efforts.

As the Hispanic population in the United States continues to grow, so too does their participation in fishing. 4.8 million Hispanics went fishing last year, a year-over-year increase of 8% according to the 2021 Special Report on Fishing. Furthermore, half of Hispanic participants said they would like to fish even more often than they currently do.

RBFF and its Vamos A Pescar™ brand have compiled these resources to help the industry connect with Hispanic audiences and their participation in fishing during Hispanic Heritage Month (September 15 – October 15):

In 2014, the George H.W. Bush Vamos A Pescar™ Education Fund was created with a donation from Bass Pro Shops Founder and CEO Johnny Morris. The grant program helps fund state and local initiatives that focus on engaging Hispanic families in fishing, boating, and conservation activities. Learn about the 2021 recipients here.

Additionally, multiple state agencies have used funds from RBFF’s State R3 Program Grants to target Hispanic communities and increase fishing participation. Explore the case studies: