RBFF uses marketing, outreach and education strategies to grow Hispanic participation in boating and fishing. A variety of tools are offered to stakeholders to help them focus more strategically and effectively on Hispanic boater and angler recruitment, retention and reactivation (R3) efforts.
In light of Hispanic Heritage Month, RBFF and its brand Vamos A Pescar™ developed a study to better understand behavioral aspects around Hispanics and the sport of fishing and boating. 1,200 Hispanics living in the U.S. were interviewed and among other findings, the study shows that even with high record of participation in the sport – 4.2 million participants last year – Hispanics feel they are not represented in the sport. Together, we can change this perspective.
The Hispanic Heritage Month is celebrated between September 15 and October 15 and we are calling the industry to be more inclusive by sharing the stats from the study. In this toolkit you will find PR and social media assets to help you spread the word about the celebration and the findings on the survey:
- Media Alert Template: feel free to customize and send out to your local media contacts
- Infographics: can be plugged in your website, newsletters and or social media posts
- Study Results: that can be used as copy for social media posts, talking points for interviews, as well as blog articles for newsletters and websites
- Social Media shareable with accompany copy and link to RBFF blog article: can be adapted to several social media channels
DOWNLOAD THE RESOURCES HERE