What We Do

RBFF leverages its national Take Me Fishing™ and Vamos A Pescar™ campaigns, as well as its many state agency and boating and fishing industry partnerships to entice its target audience to spend more time on the water boating and fishing, and conserving our aquatic resources.

Consumer Engagement
RBFF works to increase participation through an integrated national marketing campaign.
State Agency Engagement
Working with state agencies helps recruit, retain and reactivate anglers and boaters.
Industry Engagement
RBFF’s industry research and partnerships are key to increasing participation.
Since its founding, RBFF has been hard at work drawing participants to the water.