RBFF partners with industry manufacturers and retailers to develop and implement marketing projects designed to increase category growth, while simultaneously, through research; developing consumer insights, knowledge and tools that industry can use to grow its individual brands.
When making marketing, education and outreach decisions, RBFF uses primary and secondary research to inform its efforts. This consumer research and insights is made available to industry stakeholders to help them understand the changing demographics of the sport, new markets and customer trends to inform their decision making processes. All reports are available to download for free in the RBFF Resource Center.
RBFF leverages partnerships with various fishing and boating industry counterparts to reach new markets and engage more consumers in fishing and boating.