Consumer Engagement

RBFF works to increase participation through an integrated national marketing campaign.

RBFF leverages its national Take Me Fishing™ and Vamos A Pescar™ campaigns, as well as its many state agency and boating and fishing industry partnerships, to entice its target audience to spend more time on the water boating and fishing, and conserving our aquatic resources.

National Campaigns & Digital Assets

RBFF’s Take Me Fishing™ and Vamos A Pescar™ campaigns are the most critical and visible aspects of RBFF’s work to encourage its target audiences to participate in fishing and boating. The national, year-long integrated marketing campaigns and their associated websites ( and help anglers and boaters of all ages and experience levels learn, plan and equip for a successful day on the water. Supported by advertising and public service announcements, public relations and social media, both websites feature how-to videos, state fishing license and boat registration information and links, and an interactive map that allows visitors to find local fishing and boating spots.

Disney Strategic Alliance

In early 2013, RBFF and its Take Me Fishing™ campaign teamed up with the Walt Disney World® Resort and Disney Media to encourage kids and families who boat and fish at the Resort in Lake Buena Vista, FL to continue these memorable experiences at home by connecting them with This relationship focuses on spreading the word about the benefits of fishing and boating not only through onsite activities at the Walt Disney World® Resort but also messaging on Disney Channel, Disney XD and Disney Interactive through a variety of mobile apps and online content. Learn More.

Boy Scouts Certified Angler Program

Fishing has been an integral aspect of the Boy Scouts of America (BSA) program for over 100 years. RBFF and the Boy Scouts have partnered to increase the number of BSA Certified Angler Instructors across the country to more effectively teach Scouts of all ages the basics of fishing.

Take Me FishingTM First Catch Centers

Starting Fall 2017, RBFF and partnering organizations will begin fostering the next generations of anglers and boaters at pilot Take Me Fishing First Catch Centers. These hubs, located in urban areas in Pennsylvania and Texas to start, will bring on-the-water experiences to families and keep them coming back for years to come. Learn more.