Since RBFF was founded in 1998, the organization has been hard at work drawing fishing and boating participants to the water. Here are some recent highlights:

  • 47.2 million anglers in 2016
  • Fishing license sales are up 4.26% since 2005
  • In 2015, boat registrations increased for the first time since 2009
  • 6.37 billion campaign impressions over the past four fiscal years
  • 25% increase in Take Me FishingTM brand awareness since 2010
  • 12.7 million visits to digital assets in 2016
  • For every $1 spent, RBFF generates $48 in return*

* Angler and license economic impact calculated using $2500/angler from ASA Sportfishing in America Report.

Boater and registration economic impact calculated using $1391/boater from NMMA Economic Impact Report.