Since RBFF was founded in 1998, the organization has been hard at work drawing fishing and boating participants to the water. Here are some recent highlights:

  • 46 million active anglers in 2014
  • 87.3 million active boaters in 2014
  • 1.5 billion campaign impressions in 2014
  • 9.1 million visits to digital assets in 2014
  • 1.0 million referrals to state agency and industry partner websites
  • $12.7 million in earned media for conservation-focused PSA in 2014
  • $7 million in gross revenue generated from RBFF’s State Marketing Programs
  • $250,000 in grant funds given to state agencies and local, grassroots programs dedicated to engage youths and families in fishing and boating