Retention Toolkit

Did you know that a 5% boost in customer retention can increase profits anywhere from 25-95%? When you consider that acquiring new customers can cost five times as much as retaining existing ones, the benefits of engaging with current customers really adds up.

FISHING AND BOATING RESEARCH

RBFF has several research studies to help inform your retention efforts. 

CHECK ALL RESEARCH


Fishing and Boating Content Resources

If you’re looking to retain new anglers in 2021, we recommend sharing content around specific topics in your organization’s newsletter and social channels. Content of your own featuring this type of information can also be developed! These topics are of particular interest among new anglers and boaters, and reflect the best-performing pieces of content on TakeMeFishing.org.

DOWNLOAD COMPLETE LIST


Fishing Gear Checklist

Share this beginner fishing gear checklist with your audience! It covers all the basic gear new (or returning) anglers need to have a successful day out on the water. In addition, this checklist is fully customizable so it can be easily co-branded or edited to add your products. For more information contact Rachel Auslander at rauslander@rbff.org

DOWNLOAD CHECKLIST

Identifying New Anglers & Boaters and Determining Tactics for Retention

In 2020 we saw millions of new participants getting out on the water. Newcomers are younger and seeking out outdoor activities close to home. Identifying New Anglers & Boaters and Determining Tactics for Retention is a comprehensive study of America’s newcomers to the water and how the face of outdoor recreation is changing.

Read the full report and download infographics with key findings for the fishing and boating industry.


Fishing and Boating Video Content

These fishing and boating video materials can help you retain and engage new anglers and boaters! Use this video content by embedding on your site and sharing on your various social media channels.

Easily embed the video by pasting the following HTML tag into your web page HTML:

Embed Code


 

Take Me Fishing video content you can embed on your site. Learn How to Embed a YouTube Video


Embeddable Places to Boat & Fish Map

The embeddable Take Me Fishing Places to Fish & Boat Map, powered by Fishbrain, connects visitors to your website with information about where they can fish and boat near them. To include this interactive tool in your web page, paste the following HTML tag into your web page HTML.



 


Embeddable Fishing License & Boat Registration Plugin

The Fishing License & Boat Registration Website Plugin connects your customers with the information they need in just one click. To include this interactive tool in your web page, paste the following HTML tag into your web page HTML.



VISIT THIS PAGE FOR NEW CONTENT

We will frequently be updating this page with materials for the retention toolkit. Stay tuned for new materials including an image gallery, social media content, digital banner ads, customizable materials, and more.