Did you know that a 5% boost in customer retention can increase profits anywhere from 25-95%? When you consider that acquiring new customers can cost five times as much as retaining existing ones, the benefits of engaging with current customers really adds up.
WE’LL HELP YOU REEL THEM IN
America’s newest anglers & boaters are younger and more diverse – they also stay connected online. So, we’ve updated our Get on Board retention toolkit so you can strengthen your online presence. Choose from digital banners, social media posts, press releases, infographics and a PSA video. We’ll see you on the water!
Check below to download free content customizable with your logo to get your customers on board!
FISHING AND BOATING RESEARCH
RBFF has several research studies to help inform your retention efforts.
View All Research
Fishing and Boating Content Resources
If you’re looking to retain new anglers in 2021, we recommend sharing content around specific topics, listed in the link below, in your organization’s newsletter and social channels. Content of your own featuring this type of information can also be developed! These topics are of particular interest among new anglers and boaters, and reflect the best-performing pieces of content on TakeMeFishing.org. You can also create your own content on these topics to keep anglers engaged!
DOWNLOAD COMPLETE LIST
Fishing Gear Checklist
Share this fishing gear checklist with your audience! In addition, this checklist is fully customizable so it can be easily co-branded or edited to add your products. For more information on customization contact Rachel Auslander at firstname.lastname@example.org
Identifying New Anglers & Boaters and Determining Tactics for Retention
In 2020 we saw millions of new participants getting out on the water. Newcomers are younger and seeking out outdoor activities close to home. Identifying New Anglers & Boaters and Determining Tactics for Retention is a comprehensive study of America’s newcomers to the water and how the face of outdoor recreation is changing.
Read the full report and download infographics with key findings for the fishing and boating industry.
Fishing and Boating Video Content
These fishing and boating video materials can help you retain and engage new anglers and boaters! Use this video content by embedding on your site and sharing on your various social media channels.
Easily embed the video by pasting the following HTML tag into your web page HTML:
Take Me Fishing video content you can embed on your site. Learn How to Embed a YouTube Video
All Take Me Fishing video content can be embedded on your site. Learn How to Embed a YouTube Video
Embeddable Places to Boat & Fish Map
The embeddable Take Me Fishing Places to Fish & Boat Map, powered by Fishbrain, connects visitors to your website with information about where they can fish and boat near them. To include this interactive tool in your web page, paste the following HTML tag into your web page HTML.
Embeddable Fishing License & Boat Registration Plugin
The Fishing License & Boat Registration Website Plugin connects your customers with the information they need in just one click. To include this interactive tool in your web page, paste the following HTML tag into your web page HTML.
VISIT THIS PAGE FOR NEW CONTENT
We will frequently be updating this page with materials for the retention toolkit. Stay tuned for new materials including an image gallery, social media content, digital banner ads, customizable materials, and more.