Marketing Materials

Plan and execute your marketing campaign with the help of our logos, photos, translation guide and more.

Take Me Fishing, Vamos A Pescar & 60 IN 60 Logos

Support the Take Me Fishing, Vamos A Pescar and 60 in 60 campaigns by adding logos to your website or promotional materials.

Go to Logos

Take Me Fishing & Vamos A Pescar PSAs

Spread the word about the joys of boating and fishing and the benefits of conservation through our PSAs.

Go to our PSAs

Photo Library

Professional, multicultural boating and fishing images to help with your outreach efforts.

Go to Photo Library

Web Banners

Downloadable web banners for your consumer website.

Please email us to download.

Spanish Translation Guide

Commonly used fishing and boating terms translated into Spanish for your marketing and communication needs.

Download the Guide

Direct Mail & Email Marketing Toolkit to Reactivate Lapsed Anglers

Reactivating lapsed anglers is vital to growing participation in fishing. This audience has already shown interest in fishing; they might just need a quick reminder to get back into fishing. Through the Fishing License Marketing Program, RBFF tested, refined and implemented direct mail and email resources to successfully reactivate anglers in up to 40 states.

These resources have been organized into a step-by-step guide that provides straightforward instructions to plan, execute and manage your agency’s lapsed angler license renewal program.

View GA's Email Results

Download the Toolkit

Download the direct mail and email files

BOAT REGISTRATION MARKETING PROGRAM

The Boat Registration Marketing Program, initiated nationwide in 2012, includes outreach to lapsed boaters who haven’t renewed their boat registration for at least one season. The program is a partnership with state agencies and is funded entirely by RBFF, with the state agency receiving all of the revenue that the programs generate.

Implementing the program is easy! Are you currently targeting lapsed boat registrants? We’ll do it for you and your state agency will receive all the revenue!

View some past results.

FIRST-TIME BUYERS RETENTION EMAIL CAMPAIGN TOOLKIT

Retaining anglers, especially first-time license buyers, is an important part of keeping anglers engaged in fishing and increasing participation. Encouraging an angler to renew their license will help steer them down the road to becoming a lifetime angler.

In 2015, the RBFF partnered with the Georgia Wildlife Resources Division to implement a retention pilot program targeting first-time fishing license buyers to increase fishing license renewal rates. This toolkit contains email templates and steps to implement a program to retain first-time license buyers in your state.

View the Overall Information
View Results via Video
Download the Toolkit
Download Email Files

For questions and more information, please contact jmartonik@rbff.org