Success Stories

RBFF works with its stakeholders to recruit, retain and reactivate anglers and boaters, and produces program case studies to share the learnings.

RECREATIONAL BOATING LEADERSHIP COUNCIL NEW MARKETS TASK FORCE

The Recreational Boating Leadership Council (RBLC) developed a series of educational videos with the help of RBFF and other sponsors. These videos are part of RBLC’s New Markets Task Force and focus on businesses who are successfully engaging and selling to diverse markets.

VIEW THE VIDEOS HERE


STATE R3 PROGRAM GRANTS

RBFF’s State R3 Program Grants help fund state programs that are sustainable and replicable angler and boater recruitment, retention and reactivation (R3) initiatives that focus on increasing fishing license sales and boat registrations to help achieve 60 million anglers in 60 months.

2016

Iowa Department of Natural Resources partnered with the Iowa Tourism Office on the “Gone Fishing” campaign to promote Iowa’s fishing opportunities through digital media platforms to increase license purchases.

Learn more from the case study.


Nebraska Game and Parks Commission developed a method to sell on-site permits and collect data on fishing program participants in order to send follow-up communications and track participant recruitment and retention.

Learn more from the case study.


2015

Georgia Wildlife Resources Division created an easy and convenient telephone Interactive Voice Response (IVR) system to increase boat registration renewals and shorten the lapse period between renewals.

Learn more from the case study.


Nebraska Game & Parks Commission developed an auto-trigger email system to send customized messages to anglers purchasing fishing licenses and to increase angler engagement.

Learn more from the case study.


Vermont Fish and Wildlife launched the “Reel Fun Vermont” campaign to increase visibility of fishing opportunities in Vermont State Parks to boost fishing participation and subsequent fishing license sales.

Learn more from the case study.


Please contact Stephanie Hussey, State R3 Program Director, with any questions.