2020 State Marketing Workshop

Inclusivity & Connection: The Water is Open to Everyone

The 2020 State Marketing Workshop in Atlanta, GA on February 25 - 27 was the best one yet with 170 participants from 49 states, RBFF and its partners and sponsors. Attendees were able to learn from various presentations, breakout sessions, group conversations and networking time.

Presentations from the Workshop can be found below. Please contact jmartonik@rbff.org with any questions.

February 25 - 27, 2020


Program Book

February 26, 2020

The Power of Participation
Stephanie Vatalaro, Senior Vice President of Marketing & Communications, RBFF

New Research Insights Provide Actionable Angler R3 Strategies
Frank Peterson, President & CEO, RBFF

Customer-First Focus Generates Results for Nevada
Jack Robb, Deputy Director, and Chris Vasey, Conservation Education Administrator, NV Department of Wildlife

State Agency Perspectives in R3 Planning
Kayla Donathan, Public Information Specialist, WV Division of Natural Resources
Suzanne Stone, Fisheries Program Support Section Manager, MI Department of Natural Resources
Tabbi Kinion, Education Division Chief, AR Game & Fish Commission
Facilitated by Stephanie Hussey, State R3 Program Director, RBFF

Concurrent Sessions 1 and State Agency Directors Only Session

  1. Oregon’s Social Media Program: Increasing Participation with Influencers
    Tim Akimoff, Social Media Outreach Coordinator, OR Department of Fish and Wildlife
  2. How to Reel in Millennials and Get Them Hooked on Fishing
    Emily Palmer, Marketing Analyst, ID Department of Fish & Game

Concurrent Sessions 2 and State Agency Directors Only Session

  1. Camping Crossover: Recruiting New Anglers with Digital Ads
    Emily Stolarski, Communications Coordinator, MA Division of Fisheries & Wildlife
  2. Retention & Reactivation Focused Customer Engagement Strategies
    Janis Johnson, Senior Marketing Specialist, TX Parks and Wildlife Department
    Angie Haywood, Assistant Director, Planning & Public Engagement, IN Department of Natural Resources
    Andrew Branson, Fisheries Programs Specialist, MO Department of Conservation

Concurrent Sessions 3 and State Agency Directors Only Session

  1. How Tennessee Experimented with Geofencing to Accomplish R3
    Jenifer Wisniewski, Outreach and Communications Chief, TN Wildlife Resources Agency
  2. Applying Best Practices to Recruit, Retain and Reactivate Anglers
    Carl Richardson, Manager, Outreach and Education, PA Fish & Boat Commission

February 27, 2020

Bridging Connection: Growth Opportunities Among Us
Kendra Lee, Marketing Manager, RBFF
Rachel Piacenza, Marketing Director, RBFF

Successful Digital Marketing Efforts and Results
Jenifer Wical, Marketing Coordinator, MN Department of Natural Resources

Crafting Your Digital Marketing Plan
Tanna Fanshier, R3 Program Coordinator, KS Department of Wildlife, Parks & Tourism

Applying Customer Mindsets to Digital Marketing Campaigns
Robert Prioleau, Jeremy Elrod & Kyle Mensing, Outpost