December 2013 State Marketing Workshop Resources
State agency representatives, RBFF and its sponsors and partners convened in Phoenix, Arizona December 10-12, 2013 for the seventh annual State Marketing Workshop. In all, 115 people and 45 state agencies were in attendance to make this the largest Workshop to date. Discussion topics included customer engagement and retention, online license sales, first-time angler research and Hispanic outreach efforts. The overall goal - increasing fishing license sales and boat registrations. Attendees learned about the importance of exemplary customer service, email marketing and engaging the Hispanic audience. They were also able to discuss newly-implemented state programs and innovative ideas with their state agency peers.
December 10-12
- Agenda (PDF, 106 KB)
- Program Book (PDF, 3,542KB)
December 10
- Discover Boating Presentation (PDF, 210 KB)
Kelly Kaylor, Discover Boating
Discover Boating Sponsor Presentation - RBFF Program Overview (PDF, 2,467 KB)
RBFF Highlights Video 2013
Frank Peterson, President & CEO, RBFF
RBFF Program Overview
December 11
- First Time Angler Analysis (PDF, 6,441 KB)
Stephanie Hussey, Director of State Initiatives, RBFF
Rob Southwick, Southwick Associates
First-Time and Repeat Angler Analysis: Key Findings & Steps - The Connected Angler (PDF, 3,841 KB)
Rachel Piacenza, Senior Manager, State Initiatives, RBFF
The Connected Angler: Improving the Customer Experience - Arizona Improved License Restructuring (PDF, 4,225 KB)
Arizona Case Study
Chris Cantrell, AZ Game & Fish Department
Improved License Restructuring - Florida New Online Licensing System (PDF, 6,335 KB)
Florida Case Study
Bill Hunter, FL Fish & Wildlife Conservation Commission
New Online Licensing System & Spanish-Language Translation - Roundtable Overview (PDF, 213 KB)
Rachel Piacenza, Senior Manager, State Initiatives, RBFF
Roundtable Overview
December 12
- Email Marketing (PDF, 1,772 KB)
Bill Haskitt, Whereoware
Elizabeth Bender, Communications Manager, RBFF
Email Marketing: Capture, Convince and Close - RBFF Resources (PDF, 1,635 KB)
Rachel Piacenza, Senior Manager, State Initiatives, RBFF
RBFF Resources: Webinars & Shareable Content - Engaging the Hispanic Audience
Ed Cantu & Gerry Loredo, Lopez Negrete Communications
Melissa Raynor, Marketing Manager, RBFF
Engaging the Hispanic Audience: Insights to Actions
