2013 State Marketing Workshop

December 2013 State Marketing  Workshop Resources

State agency representatives, RBFF and its sponsors and partners convened in Phoenix, Arizona December 10-12, 2013 for the seventh annual State Marketing Workshop. In all, 115 people and 45 state agencies were in attendance to make this the largest Workshop to date. Discussion topics included customer engagement and retention, online license sales, first-time angler research and Hispanic outreach efforts. The overall goal - increasing fishing license sales and boat registrations. Attendees learned about the importance of exemplary customer service, email marketing and engaging the Hispanic audience. They were also able to discuss newly-implemented state programs and innovative ideas with their state agency peers. 

December 10-12

December 10

December 11

December 12

  • Email Marketing (PDF, 1,772 KB) 
    Bill Haskitt, Whereoware
    Elizabeth Bender, Communications Manager, RBFF 
    Email Marketing: Capture, Convince and Close
  • RBFF Resources (PDF, 1,635 KB) 
    Rachel Piacenza, Senior Manager, State Initiatives, RBFF 
    RBFF Resources: Webinars & Shareable Content
  • Engaging the Hispanic Audience
    Ed Cantu & Gerry Loredo, Lopez Negrete Communications 
    Melissa Raynor, Marketing Manager, RBFF

    Engaging the Hispanic Audience: Insights to Actions